As the Business Development Specialist at Perennial, Ms. Nowell's main focus is creating and promoting a positive image and brand reputation for Perennial's clients. From implementing client coordination to event planning, Ms. Nowell has worked on several different projects within the firm. She works directly with senior level management to implement public relations strategies and develop well- crafted messages for the client directed to their targeted source. On a daily basis, Ms. Nowell provides assistance in writing pitches, press releases, preparing materials such as fact sheets and promotional pamphlets, talking points, and conducting market research.

Ms. Nowell is also responsible for assisting senior level management in targeting new clients and servicing them with new business strategy development. This includes assessing the needs of Perennial's clients and gathering data on their specific markets.

She has played a key role in placing Perennial Sports and Entertainment and Perennial Strategy Group in the center of the entertainment and political arenas in Washington, D.C. During the 2009 Presidential Inauguration, she helped manage eight events, partnering with major media entities such as ESSENCE Magazine.

Ms. Nowell is a graduate of the University of Maryland College Park with a B.A. in Economics and a minor certification in Sports Commerce and Culture. She currently resides in Annapolis, MD.