Working within the spotlight of collegiate and professional sports is nothing new for Adam Cohen. He spent most of 2006 working for the Washington Wizards, helping team officials develop marketing strategies and in-game components. A year later, he helped the Washington Mystics in the same capacities while assisting with the execution of new media and public relations objectives. While attending the George Washington University, Cohen served three years on the Executive Board as Marketing Director of the official fan group of the university’s nationally ranked basketball programs. Within this position, he constantly worked with administrators, athletes and the student body to promote games and enhance fan experience.

At Perennial Sports and Entertainment, Cohen is responsible for generating all marketing materials, such as sponsorship proposals and marketing plans. He is also heavily involved in the recruiting process of football prospects, working closely with Senior Advisor and former NFL player Tony Paige. In addition, Cohen plays a key role in securing endorsement deals and other contracts for current clients.

Cohen received his B.B.A from the George Washington University with a dual concentration in Marketing and Sports Management. Originally from Holliston, Massachusetts, he currently resides in Washington, D.C.