Adam Cohen
ABOUT
At Perennial, Adam Cohen spearheads the marketing and promotion for all of Perennial's NFL clients. His role includes business development and building relationships with corporations on behalf of the firm's athletes. Cohen's focus is on providing clients with unique opportunities that generate positive exposure and match their personal interests and goals. He also works closely with significant media outlets to increase coverage of players' successes both on and off-the-field. In addition to Marketing and PR, Cohen serves as the lead for coordinating participation in NFL Player Engagement Programs and the players' integration with their NFL team's community relations initiatives and partnerships.

Cohen is also an integral part of coordinating client services. He oversees all logistics related to training, housing, All-Star games and the NFL Combine for Perennial's rookies - all to ease the transition from collegiate to professional athlete. He is an on-going resource to players as they establish their careers in their new NFL cities.

Prior to becoming Vice President of Marketing, Cohen served as the Director of Football Operations for several years where he played a key role in the recruiting process and development of football prospects. His position encompassed a wide range of duties from Athlete Agent compliance with states and academic institutions to serving as a liaison between the players and their NFL clubs, managing playing contracts, health records and other documents.

Cohen received his B.B.A. from the George Washington University with a dual concentration in Marketing and Sports Management. Originally from Massachusetts, he currently resides in Washington, D.C.
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