At Perennial, Adam Cohen works closely with the NFL agents in managing the recruiting process and player development of football prospects. He oversees NFL team visits, housing, and training - all to ease the transition from collegiate to professional athlete. Additionally, Cohen plays a key role in securing endorsement deals and other contracts for clients and creates all marketing materials including sponsorship proposals.
Now in his third year with the firm, Cohen is a principal asset as it relates to both marketing and client services. His role as marketing coordinator encompasses a wide range of duties such as managing player appearances and working with various media outlets to secure interviews. He also works with top athlete training facilities across the country to ensure all of Perennial's clients are enrolled in programs that will physically prepare them for the next step of their careers. In addition, he serves as a liaison between the players and their NFL clubs, managing playing contracts and other documents.
Prior to joining Perennial, Cohen spent time working for the Washington Wizards where he assisted team officials in developing marketing strategies and in-game components. He then helped the Washington Mystics in the same capacity while supporting the execution of new media and public relations objectives.
Cohen received his B.B.A. from the George Washington University with a dual concentration in Marketing and Sports Management. Originally from Holliston, Massachusetts, he currently resides in Washington, D.C.